SHKP to invest HK$600 million to upgrade offices Television commercials to enhance branding
25 September 2006

Sun Hung Kai Properties (SHKP) has announced its biggest office upgrade programme in ten years, with plans to invest HK$600 million to modernize nine buildings in stages over two to three years. This programme is part of SHKP's ongoing efforts to upgrade its office portfolio to meet tenants' rising expectations, and will enhance the company's competitive position in different districts.

Sun Hung Kai Real Estate Agency Executive Director Jimmy Wong and Deputy General Manager (Office Leasing) Lo King-wai unveiled the plans today (September 25).

Improved facilities and amenities
Mr Wong said that SHKP puts its customers first and renovates its offices regularly to keep up with market expectations for higher quality. This major facelift programme will incorporate the new generation of office design, with glass walls to let in natural light, upgraded interiors, designs, facilities and materials in lobbies and common areas, in addition to state-of-the-art security systems.

SHKP also tries to offer tenants and their employees nice office environments, so the renovations will include more greenery and environmental protection and energy saving measures, putting art on display and installing video screens showing news and other information in public areas. All this is meant to offer tenants and office users comfortable environments.

The buildings earmarked for renovation are Millennium City 2, Sun Hung Kai Centre, Harbour Centre, Central Plaza, World Trade Centre, Metroplaza, New Town Tower in Sha Tin, Sheung Shui Plaza, Grand City Plaza in Tsuen Wan. Together they contain over 4.3 million square feet of gross floor area.

TV ad to build brand
SHKP has been working on enhancing its office branding, and will kick off a new campaign today with five television commercials on different aspects of its office portfolio and familiarize people with SHKP\'s grade-A offices. The new campaign will keep the slogan 'BIZ - The Key is Here'

Mr Wong said that office developments are a symbol of Hong Kong's prosperity and part of people's daily lives. The commercials will feature noted radio personalities, and will be broadcast on TVB Jade, in SHKP offices and malls and on the Internet at www.shkp.com/html/office_video/index.htm starting today.

SHKP office portfolio:

  • 17 premium buildings
  • Nearly seven million square feet of gross floor area
  • Rising to over ten million square feet by 2010 with the completion of International Commerce Centre at Kowloon Station, Millennium City 6 and a new project in Kwai Chung

Features:

  • Large and covering all Hong Kong
  • Local landmarks
  • Expanding in Hong Kong and beyond to Shanghai and Beijing
  • Premium-quality developments
  • Professional customer service

In Hong Kong:

  • One and Two International Finance Centre, Central
  • Sun Hung Kai Centre, Wan Chai
  • Central Plaza, Wan Chai
  • Harbour Centre, Wan Chai
  • World Trade Centre, Causeway Bay
  • Millennium City 1, 2, 3 & 5, Kwun Tong
  • Grand Century Place, Mong Kok
  • Grand Central Plaza, Sha Tin
  • New Town Tower, Sha Tin
  • Metroplaza, Kwai Fong
  • Millennium Trade Centre, Kwai Chung
  • Grand City Plaza, Tsuen Wan
  • Landmark North

(Click to enlarge)
 
 
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